Winter Marketing Educators' Conference
Tampa Marriott Waterside Hotel
700 S Florida Ave.
The Winter Marketing Educators' Conference provides a forum where marketing educators can share ideas, explore findings, discuss emerging issues and trends, as well as network with colleagues old and new.
“Blowing the Dust Off the Lion and the Crown"
1111 Ritz-Carlton Drive
How does a highly prestigious brand become more contemporary without losing sight of what made it great in the first place? Come hear how The Ritz-Carlton brand evolved to attract a new
generation of affluents directly from the agency that evolved it. The agenda includes:
• Creating the Brand Manifesto
• Defining The Ritz-Carlton Customer
• Embracing the Evolution of our Customer and Brand
• Advertising Campaign
• New Short Films Project
“B-to-B Marketing Trends 2010"
Times: 11:30 a.m. to 1:30 p.m
4606 W. Boyscout Blvvd.
B-to-B marketers are in overwhelming agreement that understanding what customers really want and need, beyond what they can articulate, is the biggest challenge they face. How astute are you at teasing out those rare and valuable insights that can lead to true competitive advantage? Come hear recommendations and gather information on the current thought leadership with regard to this and the other key concerns of B-to-B marketing.