HOT-NEW HI-TECH MARKETING TO REACH AND ENGAGE CONSUMERS
Town Point Club
Times: 11:30 AM - 1:00 PM
World Trade Center
101 W. Main Street
Nationally recognized expert Liz Crawford, Iconoculture Vice President and Consumer Strategist for Consumer Packaged Goods and Retail Brands, will speak to The Hampton Roads Chapter of the American Marketing Association luncheon meeting on Thursday, April 10, 2008. Ms. Crawford will speak about how technology is changing the way consumers shop and the way companies reach and build relationships with them.
Ms. Crawford’s presentation will focus on emerging marketing technology that is driving change in consumer expectations and buying patterns. According to Ms. Crawford, “Consumers’ lives are now seamlessly integrating the real world with cyberspace. This creates ubiquitous, interactive touch points, which are opportunities for branding and sales across industries.”